TikTok has introduced new AI-powered shopping and advertising tools for marketers.

Buy Direct enables in-app purchases, while Shopping Assistant provides conversational guidance on products, sizing, availability and shipping; TikTok is also expanding automation with Agentic Leads, Smart+ and its ad network spanning nearly 400,000 apps. TikTok for Business MCP is now available as a connector across platforms including Claude, Manus, Perplexity and Replit.